Online shopping can be a thrilling experience because we believe that retail therapy is the best therapy. However, it can also feel like a total waste of time. The fashion market is saturated with tons of categories to choose from, much like a physical market, and it’s easy to get lost. Spending hours searching through your favourite online store only to leave with an empty cart can be frustrating.
But don’t worry, we’ve found the formula for a successful online shopping experience:
Make a list of the clothing pieces you need. Check your closet to identify the missing pieces. These are the items you should be shopping for. Take note of them in categories and consider their colours.
Search for your preferred qualities. We all have favourite fabrics and lengths that look and feel good on our bodies. For instance, if you love linen midi skirts, specifically search for those.
Shop for different occasions at once. Your closet should cater to all aspects of your life, including casual clothes for everyday activities and outfits for special occasions or date nights.
Create a style guide. It’s not as complicated as it sounds. Many fashion influencers on Instagram, Youtube and TikTok share styles similar to yours. Most of them tag the stores and provide links to items from their fashion hauls.
Know your measurements. It’s time to familiarise yourself with your body measurements. The quicker you complete the ‘Add to cart’ process, the less likely you are to get distracted by other items on the page.
Shop from appropriate stores. Different stores cater to different preferences. Your choice of store should be based on your budget, style, and the reason for shopping. You might not find suitable work event dresses on PrettyLittleThing, but Zara could be a better fit for you.
